Automation & Digitization – Welcome to the world of A&D

Automated processes, safe procedures, products of impeccable quality – these are the challenges that keep companies across all manufacturing industries on their toes.

A&D Automation & Digitization has established itself as the competent technology magazine for suppliers and users of sophisticated automation technology for a long time. It is known as one of the leading magazines for industrial automation focused on the German-speaking markets in Europe.

A&D transfers expertise and knowledge from suppliers to users, along the entire automation value chain. A&D makes it easier to deploy innovative technology, to assess the benefit of new products and systems and to identify deficits in efficiency.

All A&D content focuses on: Automation. Digitization. Print, online, mobile.


A&D – Automation & Digitalisierung
A&D – Automation & Digitalisierung

A&D penetrates the world of automation and increases efficiency and quality - for a significant lead on the way to a sustainable industrialized society. Multi-channel and on all devices.

Machine builders, plant designers or project managers – these experts may have different levels of knowledge. However, sophisticated automation engineering plays a pivotal role in the daily tasks of all of them. A&D is the reliable source of information for both sides – engineers and managers.

As professional magazines have become largely interchangeable, one of the prime concerns of A&D is to be unique, with attention and credibility being the key factors of success. To meet this demand, we leave the beaten paths of the professional magazine landscape and break new editorial ground.

As a multi-channel media brand, A&D not only provides print products but also a range of unique digital information offers that are available online and mobile on all devices, without any limitation.

A&D Media Kit 2023


A&D - Automation & Digitalisierung

The magazine A&D Automation & Digitization is published eight times a year. Much more than the cover design makes it completely different to all other magazines for industrial automation. A&D offers: Exciting technology – emotionally portrayed. Relevant professional knowledge – imparted comprehensibly. Inspiration – through people and opinions. Applicable best practice and application examples. Knowledge is fascinating when presented accordingly.

A&D Automation & Digitization is available in both versions, print and e-paper. All contents can also be find on the web-magazine

Have a look inside current A&D-issue


INDUSTRY.forward HAKAHAKA Themenstages

INDUSTRY.forward HAKAHAKA – The Industry Yearbook. For forward thinkers and future makers.

Change defines our time and transforms our society, our companies, all of us. In change lies the freedom to shape. But who is shaping the future of industry and its sectors? And how?

75 forward thinkers and future makers – 75 views and perspectives on and from change. Very personal, with plenty of room for inspiring and critical thoughts. And lots of good ideas.

INDUSTRY.forward HAKAHAKA is an invitation: to think along, to think ahead, but also to reflect.

Web Magazine

The A&D Web Magazine accompanies readers on their way into the future, both mobile and online. Elaborately designed, it highlights the current topic – far beyond the content of the print publications. It provides up-to-date industry news and an overview of the companies within the A&D market. Profoundly researched specials present technology trends of high value. The media center with videos and images brings the fascination of factory automation to life. The rating and comment functions play an essential part and enable users to participate actively.

To the Web Magazine

Week Newsletter

A&Dweek Newsletter

The A&Dweek Newsletter keeps users in machine-building industry and factory automation up-to-date with the most important and relevant news about industrial automation.

Register for A&Dweek Newsletter


Digital Factory

Industrial Software Solutions
Robotics & Handling
Drive & Motion
Industrial Communication
Control Technology
Sensors & Measurement
Safe & Secure Automation
Connection & supply technology

Target Group

Managers and decision-makers in the manufacturing industry:

Machine and plant builders

Plant operators


System integrators

Project planners

Service and maintenance providers


A&D Magazine: 21,500 (Print + E-Paper)
HAKAHAKA: 30,000 (Print + E-Paper)

A&Dweek: 7,800 (E-Mail)
Industry Forward: 12,500 (E-Mail)
Next Technology: 7,100 (E-Mail)
Industrial Solutions: 9,200 (E-Mail) Highlights: 15,300 (E-Mail)


Christian Vilsbeck

Christian Vilsbeck

Managing Editor A&D

Phone: +49.151.582119-26

Caroline Häfner

Caroline Häfner

Director Sales

Phone: +49.151.582119-14