Lead Campaigns with publish-industry

Verified data is the basis for providers in carrying out a customer acquisition. This data is particularly valuable if the user transmits it voluntarily and personally, because it signals his interest in topics and products of your company. You can work directly with this customer information.

Your company is unique!

publish-industry campaigns ensure that your target audience understands your USPs, appreciates them, and most importantly, knows what your company stands for. With one of our campaign packages, we help you tell your brand story. Our content specialists prepare your story in a way that targets each unique audience across different channels. Whether it´s a article, a webinar, or a tech talk, we help you reach your goals with our relevant media brands and our industry network.

OUR PERFORMANCE PROMISE

Reach, attention, interaction and leads for your sales funnel!

ATTENTION – Building & utilizing the audience for your mission with content that we create for you and combine with already existing thematically relevant content on INDUSTR.com. This enables us to identify your audience of relevant people and provide them with appropriate content. You benefit from content, reach and “SEOfication“ by us.

ANALYSE – Analysis of audience & user behavior with the help of our analytical tools. Based on your content and the “related contents“ we provide concrete statements about who does what and how long reads (WhoVisited© tracking). You receive relevant statements about the interest of the audience in your and related content. You benefit from data and analytical findings on Customer Journey of your target group.

INTERACTION & CONVERSION – By means of suitable conversion modules and channels, we use the identified audience with the aim of achieving interaction with the target group and transforming relevant people into a usable to convert lead.

Why is publish-industry the right partner for B2B lead campaigns?

publish-industry has a close-knit network deep into the industry. Our almost 30 years of know-how in dealing with content for high-tech markets and our ability and knowledge of the instruments of modern, digital and analogue communication make us your preferred innovation partner.

We cluster three different campaign variants

Thought Leadership Campaign
Customized, cross-media campaigns included mission & persona workshops

Target: Innovation leadership, opinion/topic leadership

Together with you, we determine the mission, goals and KPIs in strategic workshops. Leads are defined in close consultation with our customers and their marketing & sales managers. Our content specialists develop your individual story for and with you and, based on this, a persona-specific campaign along the respective customer journey. Timeline, topics, media brands, channels and modules are optimally aligned with the objective and, if necessary, adapted in an agile manner during the course of the campaign. The campaign is controlled and played out by publish-industry.

Campaign
Customized, cross-media campaigns

Target: Awareness, Interaction, Leads

You have the mission and target-persona idea and you want to achieve reach, penetration and interaction with your target groups.

Leads are an important tool for your marketing and sales strategy. Our content specialists develop your individual story for and with you and, based on this, a persona-specific campaign along the respective customer journey.

Control and playout of the campaign is carried out by publish-industry.

Smart Campaign
Pre-designed digital campaign packages

Target: Interaction, Leads

No effort for you! With the Smart Campaign variants such as Webinar, Whitepaper, INDUSTRY.forward EXPO or INDUSTR.com Topic Partnership, we offer you various preconceived campaign packages all set for your marketing and lead generation.

We combine target group-focused marketing via various media brands and channels with an interaction module for lead generation.

Hosting, controlling and playout of the campaign is carried out by publish-industry.